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FSBO Home Selling Tips - FSBO Marketing Strategies

This brings us to the final fatal flaw in many home owners attempts to market their own home, the structure of the advertising system and the lack of availability of viable alternatives. Quite simply, in the past there has been no realistically viable, conceptually valid, and consistently effective advertising alternative to the Realtors Co-Op. Your average seller can not afford to advertise in all the different local media every day for 90 to 150 days to market their property and in fact could not even advertise in all of these media even if they could afford it (for example yellow pages ads are purchased a year at a time 4 to 6 months in advance and you can only put a for sale sign in your own yard, not in other peoples yards all over town). Don't misunderstand, MILLIONS of FSBO sellers have had just the right buyer come along at just the right time to notice their property in the particular media it happened to be advertised in at that time and right away before the seller got too tired of the marketing process. Also, the yard sign itself is probably the single biggest seller of property. The point is that in the past there has not been an efficient advertising alternative which is a conceptually viable alternative in terms of predicting that the structure of the alternative itself rather than the random occurrence of "luck" will have a significant effect on determining the likelihood of a successful result. This was the PAST, today FSBOAdvertising is offering an advertising alternative which, when combined with the seller's Yard Signs and what we call the "Traditional FSBO Sellers" limited local media advertising plan, is at least conceptually similar to the Realtors Co-Op plan.

How does participating in FSBOAdvertising's Sellers advertising Co-Op compare to the Realtors plan? We focus on the same basic principles. To start with, we recommend a Professional Looking Real Estate Sign in your front yard that does NOT have your phone # on it. Attach a tube or mailbox type container to the sign containing "information sheets" with detailed property and transaction information along with your phone # on the sheet so potential buyers can call for an appointment or to ask questions only AFTER the prospective buyer has already read the detailed information and has thus been "qualified" as to that buyers interest in your property. Also, instead of a realtors phone number on the yard sign, you can put www.SeeHomePhoto.com so that if that particular buyer is interested in your property the buyer can go to the web site and see your color pictures of the interior of your home or the back yard and become even more "qualified" as to that buyers interest in your specific property. If it turns out that buyer is not interested in the specifics of your property, then maybe that buyer will find another For Sale By Owner advertiser in the FSBOAdvertising Sellers Co-Op who has some property that suits that buyer just right. Every FSBO seller with our web site address on their yard sign is in effect helping to market every other advertisers property. This is truly a Sellers Home Selling Co-Op. The SEEHOMEPHOTO.com website name itself tells the buyers you have photos for them to see online instead of JUST TAKING UP A LINE OF SPACE IN YOUR AD simply to give the buyer directions of where to find the ad. You can also save the cost of that line and just tell people who call you to go see your ad online and call you back if they want an appointment. Are the "collective" efficiencies of our advertising Co-Op starting to become apparent? Why shouldn't home sellers benefit from the advertisements placed in their own front yards? Also, reducing the FSBO seller's direct communication with potential buyers until the potential buyer has been "qualified" as to their real interest in a specific property will take a lot of the hassle factor out of selling your own home. All our advertisers are expressly permitted and encouraged to Support the Sellers Co-Op by putting our web site address on your Yard sign regardless of where you purchase your sign. In fact, we will be happy to email you a copy of the artwork for the our custom sign if you would like to have one just like it prepared for you by the company of your choice. We sell our signs at or below our cost anyway, so we do not make any profit from selling signs, our objective is simply to assist the Sellers Co-Op in increasing it's overall reach by way of MANY sellers promoting it by using our signs.

Never underestimate the marketing value of your yard sign. The real estate sign itself is probably the single biggest seller of property, the only question is "whose property" does the yard sign sell. Combined with your FSBOAdvertising advertisement, your yard sign and all our other advertiser's yard signs are a potent element of your advertising plan.

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